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Real Estate Asset Repositioning

Adapt your assets to meet the new demands of the market.

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Boost your earnings in just a few weeks!

It’s time for your company to get back on the growth curve. Whether it’s a shopping mall, an office tower, a hotel, or any other project, we can provide you with a solution to maximize your profits.

What we offer you:

  • Strategies for improving the current performance of your project
  • Increase occupancy levels of your commercial real estate project
  • Identify customers' preferred brands, stores, and services
  • Recognition of brands that are not currently served by your real estate project
  • Enhanced profitability of the shopping center
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Our operational real estate repositioning service targets projects that are not meeting their anticipated goals. This comprehensive study focuses on thoroughly understanding the market and client needs, aligning them with the development to reposition it in the market. Our methodology includes four key processes:

PHASE I: Market Assessment

  • Identify market size by analyzing both potential demand and existing supply conditions.
  • Understand real estate market trends, as well as the needs and preferences of potential buyers or tenants.
  • Conduct qualitative interviews with key development stakeholders.
  • Use social media listening tools to understand market perceptions of the development.
  • Analyze the positioning and strategies of competitors in the area.

Phase II: Research and Analysis

  • Engage in in-depth interviews with key stakeholders involved in the development project.
  • Leverage social media listening tools to gain insights into market sentiment surrounding the development.
  • Conduct a comprehensive analysis of competitor positioning and strategies within the target area.

PHASE III: Opportunity Identification

  • Explore other potential real estate development opportunities that may complement the main project.
  • Identify niches with specific market opportunities where repositioning can positively impact and generate demand.

PHASE IV: Unique Value Proposition and Implementation

  • Develop a unique value proposition (UVP) that differentiates the project from competitors and attracts target clients.
  • Define measures to change the real estate development’s perception, approach, or direction to adapt to new market conditions, correct existing problems, or improve its competitiveness. These measures may include:
    • Property renovations
    • Price adjustments
    • Marketing campaigns
    • Infrastructure improvements
  • Implement a change management plan to effectively manage change within the organization and among clients and stakeholders to ensure a smooth and positive transition to the new positioning.

 

These factors may vary depending on the context of the real estate development and the market in which it is located, but they provide a solid foundation for repositioning success.

Our Success Stories

Altaria

Aguascalientes

COMERCIALES

PARA OPERACIONES DE MERCADO

Utilizado para:

Compra - venta
Arrendamiento
Administración
Conocer el valor comercial
Solicita tu Avalúo

Centro Comercial Citadel

Nuevo Leon

Paseo Ventura

Estado de Mexico, 2017

Centro San Miguel

Estado de Mexico, 2018

El Frutal

Guatemala, 2014

Mundo E

Estado de Mexico, 2016

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Real Estate Repositioning: Frequently Asked Questions

Links

Av. Coyoacán No. 1622, Edificio 4, Piso 2, Oficina A, Col. Del Valle, Benito Juárez, C.P. 03100, Ciudad de México.

Contact information in Mexico

Herrera y Cairo 2835 Cuarto Piso Fracc. Terranova 44689, Guadalajara, Jalisco, México

CREA® promotes the development of sustainable real estate projects.

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José Clemente Orozco No. 335 Despacho 304, Torre Novo Col. Valle Oriente 66269, San Pedro Garza García, Nuevo León México

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Does your real estate project need a clear direction?

Schedule a free consultation and gain strategic insights on feasibility, profitability, and highest and best use analysis. Make data-driven decisions and minimize investment risks.

Ideal for developers, investors, and industry professionals.