The importance of a market study for an industrial park

A market study for an industrial park is essential for several reasons that directly affect the success and sustainability of the project.

A market study for an industrial park is a crucial tool for making informed decisions, minimizing risks and ensuring the viability and success of the project over time.

CREA® conducted the market study for the development of the Logistik industrial park in San Luis Potosi.

Some of the most prominent reasons include

Demand and Supply:

Helps determine the viability of the park and ensures that there is sufficient interest from companies to occupy the available spaces.

Strategic Location:

A strategic location can increase attraction for companies and facilitate logistics flow.

Competition:

Allows for the identification of opportunities to differentiate the industrial park and attract tenants.

Size and Types of Spaces:

This guides the design and planning of the park to meet market needs.

Infrastructure and Services:

Evaluating the availability and quality of infrastructure and services in the area ensures that the park meets the standards required by companies.

Market Trends:

Identify current and future trends, such as demand for advanced technologies, sustainable facilities and specific supply chain requirements.

Local Regulations:

This includes zoning, building permits and environmental compliance.

Rental Pricing:

Determine competitive rental prices compared to other industrial parks in the region. This influences business attraction and project profitability.

Attracting Investors:

A solid market study is also valuable in attracting investors and financing. It shows a detailed understanding of market opportunities and risks.

Adaptability to Change:

Market research information allows you to plan and design in a way that is adaptable to changes in demand, emerging technologies, and other long-term market dynamics.

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