The importance of conducting a market study for an industrial park

A market study for an industrial park is essential for several reasons that directly affect the success and sustainability of the project. It is a crucial tool for making informed decisions, minimizing risks, and ensuring the viability and success of the project over time.

It is a crucial tool for making informed decisions, minimizing risks, and ensuring the viability and success of the project over time.

CREA® conducted the market study for the development of the Logistik industrial park in San Luis Potosi.

Factors to consider for industrial park viability:

Demand and Supply:

Determining the park's viability and corroborating sufficient interest from companies to occupy available spaces.

Strategic Location:

A strategic location can enhance attraction for companies and facilitate logistics flow.

Competition:

Identifying opportunities to differentiate the industrial park and attract tenants.

Size and Types of Spaces:

Guiding the design and planning of the park to meet market needs.

Infrastructure and Services:

Evaluating the availability and quality of infrastructure and services in the area to meet future tenant standards.

Market Trends:

Identifying current and future trends such as demand for advanced technologies, sustainable facilities, and specific supply chain requirements.

Local Regulations:

This includes zoning, building permits, and environmental compliance.

Rental Pricing:

Determining competitive rental prices compared to other industrial parks in the region affects companies' appeal and the project's profitability.

Attracting Investors:

A solid market study is valuable in attracting investors and financing, demonstrating a detailed understanding of market opportunities and risks.

Adaptability to Change:

Using market research information to plan and design in a way that is adaptable to changes in demand, emerging technologies, and other long-term market dynamics.

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