Real Estate Asset Repositioning

Adapt your assets to meet the new demands of the market.

Boost your earnings in just a few weeks!

It’s time for your company to get back on the growth curve. Whether it’s a shopping mall, an office tower, a hotel, or any other project, we can provide you with a solution to maximize your profits.

What we offer you:

Our operational real estate repositioning service targets projects that are not meeting their anticipated goals. This comprehensive study focuses on thoroughly understanding the market and client needs, aligning them with the development to reposition it in the market. Our methodology includes four key processes:

PHASE I: Market Assessment

We identify market size by analyzing both potential demand and existing supply conditions.
We understand real estate market trends, as well as the needs and preferences of potential buyers or tenants.
We conduct qualitative interviews with key development stakeholders.
We employ social media listening tools to understand market perceptions of the development.
We analyze the positioning and strategies of competitors in the area.

Phase II: Research and Analysis

We engage in in-depth interviews with key stakeholders involved in the development project.
We leverage social media listening tools to gain insights into market sentiment surrounding the development.
We conduct a comprehensive analysis of competitor positioning and strategies within the target area.

PHASE III: Opportunity Identification

We explore other potential real estate development opportunities that may complement the main project.
We identify niches with specific opportunities within the market where repositioning can have a positive impact and generate demand.

PHASE IV: Unique Value Proposition and Implementation

We develop a unique value proposition (UVP) that differentiates the project from competitors and attracts target clients.
We define measures to change the perception, approach, or direction of the real estate development to adapt to new market conditions, correct existing problems, or improve its competitiveness, such as property renovations, price adjustments, marketing campaigns, infrastructure improvements, among others.
We implement a change management plan to effectively manage change both within the organization and among clients and stakeholders to ensure a smooth and positive transition to the new positioning.

These factors may vary depending on the specific context of the real estate development and the market in which it is located, but they provide a solid foundation for repositioning success.

Our Success Stories

Altaria

Aguascalientes

COMERCIALES

PARA OPERACIONES DE MERCADO

Utilizado para:

Compra - venta
Arrendamiento
Administración
Conocer el valor comercial

Solicita tu Avalúo

Centro Comercial Citadel

Nuevo Leon

Paseo Ventura

Estado de Mexico, 2017

Centro San Miguel

Estado de Mexico, 2018

El Frutal

Guatemala, 2014

Mundo E

Estado de Mexico, 2016

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Real Estate Repositioning: Frequently Asked Questions

What is Real Estate Repositioning?

Real estate repositioning refers to the strategy used to change a property’s perception, use, or value by implementing physical improvements, management changes, rebranding, or a combination of these elements. This approach seeks to revitalize a property, whether commercial, residential, or mixed, to adapt it to market demands, enhance its attractiveness, and increase its value. Real estate repositioning can include renovations, design changes, retargeting the target market, or introducing additional services to improve the property’s competitiveness and performance in the market.

How is it performed?

Real estate repositioning involves a series of strategic steps to improve a property’s position and perception in the market. Here are the common steps associated with this process:

MARKET ANALYSIS: Conduct a comprehensive assessment of the real estate market, identifying trends, demand, competition, and opportunities.

PROPERTY ASSESSMENT: Examine the property closely to identify areas that require improvement, such as infrastructure, services, or user experience.

DEFINITION OF THE TARGET AUDIENCE: Clarify the audience you want to reach, which will influence design, marketing, and service decisions.

DEVELOPMENT OF MARKETING STRATEGIES: Create a comprehensive marketing strategy highlighting improvements and engaging the target audience.

RENOVATIONS & IMPROVEMENTS: Make physical changes to the property, including remodeling, technology upgrades, and efficiency improvements.

REBRANDING AND BRAND POSITIONING: If necessary, update the property’s name, logo, and image to reflect improvements and changes.

COLLABORATIONS AND ALLIANCES: Look for strategic partnerships that enhance the property’s offering, such as alliances with complementary services.

GRADUAL IMPLEMENTATION: Introduce changes gradually to minimize disruption and allow the market to absorb the improvements.

CONTINUOUS EVALUATION: Closely monitor property performance after deployment, adjusting to stay competitive.

FEEDBACK AND ADAPTABILITY: Collect and consider customer and market feedback and adjust strategies to adapt to changing conditions.

Each property is unique, so implementing these steps may vary depending on specific circumstances. The key is strategic planning and adaptability to meet the repositioning goals.